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How clean are "clean" ingredients?

You have seen the labels online and in stores, brands touting that their products only use ‘clean ingredients’. Clean ingredients and products are definitely on the rise and it is expected to hit $24 billion dollars (USD) in sales by 2024. However, have you stopped to wonder what exactly are ‘clean’ ingredients?

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Are all-natural products safer or better?

Hey #VerdantFam! Today we’ll be diving deeper into the question - are all-natural products better/safer than synthetic products? According to a 2017 survey from the NPD Group, up to 50% of women in the United States seek out all natural or organic ingredients in facial skincare products. It is obvious that clean beauty is on the rise. You see it on social media, where influencers claim that going all-natural helped their skin look better than ever. You also see it in stores, where many products market themselves as being “100% natural” or “Non-Toxic”.  However, the problem is that “natural” is...

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Are sulfates really bad?

Are sulfates really bad?

Many of us may have heard this sentence before - sulfates cause cancer and are bad for your body! Sounds familiar? Well, today we will take a deeper dive into this topic and answer the question - are sulfates really bad? Firstly, let’s break down what sulfates actually are. Sulfates are aggressive detergents made of sulfur-containing mineral salts and are used as cleansing agents. The most common sulfates are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES). These compounds are often found in products such as body wash, shampoo, face cleanser, and toothpaste.  Now that we know what sulfates...

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A Closer Look at Ingredients Lists

A Closer Look at Ingredients Lists

Why should I care about ingredients lists?

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Beauty In Subtlety | Lucid X The Verdant Lab

Beauty In Subtlety | Lucid X The Verdant Lab

Beauty In Subtlety

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